WOW

From Quinion,

World Wide Words:

"YAKA-WOW! In what seems to have been a mixture of rueful admission
of error and pleasure in accidental accomplishment, the Times noted
on 23 April that a transcription error in an interview on 15 April
with the neuroscientist Baroness Greenfield has gone viral. She was
concerned that excessive playing of computer games or using social
networks such as Twitter would stop the malleable brains of young
people developing as they should: "It's not going to destroy the
planet but is it going to be a planet worth living in if you have a
load of breezy people who go around saying yaka-wow. Is that the
society we want?" Within 24 hours, it is said, Google had 75,000
results for "yaka-wow". It has inspired a Twitter stream, a page on
Facebook, mugs and T-shirts; it has become a personal philosophy:
"I think, therefore I yaka-wow"; and it has led to the creation of
the virtual First Church of the Yaka-Wow. What Baroness Greenfield
really said was "yuck and wow", a derogatory comment about the
limited emotional range and vocabulary of Twitter users. Considered
linguistically and culturally, it's a fascinating example of the
way electronic communications can today create and transmit a new
word." (c) M. Quinion.

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Grice, Way Of Words, Studies In
Grice, WOW