Goffman gives an example of "social personality".
"In general, norms regarding SOCIAL identity pertain to the kind of role repertoires or profiles we feel it permissible for any given individual to sustain -- "social personality," as Lloyd Warner used to say" (p. 63).
The reference is to
W. L. Warner, "The Society, the Individual, and His Mental Disorder," American Journal of Psychiatry, vol. XCIV (1937), 278-279.