From M. Quinion, World Wide Words, today:
Though "clicktivism" has been appearing as a derogatory collective
term for such purely symbolic actions, oddly it began life several
years ago as a positive term for the online support of good causes
and has only recently flipped sense.
Newspaper articles particularly refer to "clicktivism" in order to
compare it unfavourably with groups that employ networking sites to
take disciplined and strategic action. One notable example is UK
Uncut, which carries out peaceful high-street protests, such as
occupations of bank branches in protest against bankers' bonuses.
"Clicktivism" has become the common, derogatory catch-
all for online protest. But it's not always a fair one.
Allying yourself to a cause online may be easy, but
that's not to say it accomplishes nothing.
[The Independent, 1 Feb. 2011.]
The latest clicktivists are smart, media-savvy, highly
engaged with social media, accessible, usually only
loosely organised, and well aware of the pitfalls of
clicktivism.
[Evening Standard, 17 Jan. 2011.]
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