A. Z. online:
"Consider, for example, how pizza-eating gets involved in the story. Why do people bring pizza on a visit? (Note that we assume that it’s hot, just-baked pizza, not a frozen pizza or left-over cold pizza, although that’s not stipulated in the sentence.) Customarily, people bring food on visits so that it can be eaten, and in fact eaten communally. That’s a fact about social customs. In addition, the writer of the original sentence (who turns out to have been me) did mention pizza prominently, so we reason that it’s relevant."
"That’s an implicature."
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