by JLS
for the GC
This digital document is an article from Encyclopedia of Philosophy, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses. The length of the article is 2325 words. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Explores major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome.
Excerpt. © Reprinted by permission. All rights reserved.
The concept of conversational implicature is due to the work of Paul Grice, and in particular to his paper "Logic and Conversation," which was delivered in 1967 and instantly became highly influential, although it was not published until 1975. A key goal of this paper was to defend the traditional logical understanding of connectives like and against what he saw as the excesses of ordinary language philosophy. He did this by drawing a sharp distinction between what is strictly speaking said and what is conversationally implicated. Consider sentence (1), below. (1) Amanda and Beau fell in love and got
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment