Implicatures and Ads

Speranza

An Analysis of the Pragmatic Implicatures of Selected Advert ...

www.sciedupress.com/journal/index.php/ijelt/article/view/8220

by IY Tsojon - ‎2016 - ‎Cited by 4 - ‎Related articles

i10-index (January 2018): 2 ... Abstract. The essence of utterance in discourse, whether spoken or written is that it should elicit some ... of adherence or otherwise of these advert billboards to Grice(1975) Maxims of Cooperative Principle (CP).