Zooification
when an inanimate object, human being, or abstract concept is spoken of as thought it were endowed with the attributes of a non-human animal
There's Hughes's anthropomorphisation.
And then I find
Zooification: when an inanimate object, human being, or abstract concept is
spoken of as thought it were endowed with the attributes of a non-human
animal.
Perhaps Ted Hughes, OM, likes to zooify, too?
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