Disimplicature

Speranza

Debates about the semantics and pragmatics of predicates of personal taste have largely centered on contextualist and relativist proposals. 

Grice argues in favour of an alternative, absolutist analysis of PPT. 

Theorists such as Max Kölbel and Peter Lasersohn have argued that we should dismiss absolutism due to its inability to accommodate the possibility of faultless disagreement involving PPT. Grice's aim iis to show how the absolutist can in fact accommodate this possibility by drawing on an account of faultless disagreement that improves upon a recent proposal due to Karl Schafer. In amending Schafer’s proposal, Grice puts forward an empirically informed view of our beliefs regarding matters of personal taste, as well as an account of our assertions concerning such matters. 

Grice argues that absolutists should take disagreement about these matters to be conative, rather than doxastic, in nature. The anticipated result is an independently compelling account of faultless disagreement about matters of personal taste that fits naturally with absolutism.