"The problem with sex classifieds" is that "they are not usually free". "Neither is the lunch". Thus, the 'utterer' is not in a real 'flow' with meaning. She has to mind her ps and qs.
The result is that what can count as a conversational implicature often gets conventionalised.
"Hence the abuse of acronyms, like 'golden shower' -- where the full reference to the Zeus's myth would be perhaps otiose".
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